BUILD THE BUSINESS IDEA YOU KEEP COMING BACK TO.
Test the idea. Build your first software product. Launch it for customer feedback—with live guidance and engineering support at every stage.
10 evening sessions · 15 founders maximum · $3,500 first cohort
What a first version can look like
Feedback room
Every interview. One clear next step.
Sample candidate feedback
Jordan Taylor
Product designer
2 of 3 received
Alex Lee
Product manager
3 of 3 received
One core workflow
Ready for a user test
BUILT FOR PEOPLE WHO
WANT TO SHIP — NOT JUST LEARN.
This isn't a certificate program. Every session you build on your real product.
You leave with a live URL, real users, and a launched startup.
You belong in the room if...
You are keeping your job
Monday and Thursday evenings, two hours a session, four weeks. Nobody is asking you to quit anything.
You cannot code, or barely can
You will build with Lovable, Replit and Supabase. Ten hours of engineering support per founder covers the parts that break.
You already have the idea
Week one locks three features and kills the rest. You need something to bring, not a brainstorming weekend.
You want a live product, not a deck
Working payments and analytics by the end of week three. There is no demo day slide to hide behind.
You can get to Seattle on a weeknight
This is in person, on purpose. The room is the accountability, and it is the only one of its kind in the Pacific Northwest.
You have started before and stalled
A deadline, fourteen other founders and an engineer on standby beat willpower. That is the entire design.
Your starting point
AN IDEA IS ENOUGH
TO START A CONVERSATION.
Bring your ambition, your industry insight, or the prototype you’ve already started. We’ll help you find a focused next step.
Something of your own.
You have a business idea you want to pursue alongside your career. Give it structure, support, and a serious first test.
Find your pathYou know the problem. Build the possibility.
You see the same workaround every week. Turn firsthand experience into a product potential customers can try.
Put your insight to workYour expertise. A new kind of business.
Clients keep asking for the same solution. Explore whether your repeatable expertise could become a software product.
Explore a product opportunityBring your existing project for a fit review. Focus the scope, work through obstacles, and plan a useful customer test.
Working payments and analytics by the end of week three. There is no demo day slide to hide behind.
See the supportWhat you work toward
MAKE IT REAL.
THEN MAKE IT USEFUL.
A first product is the beginning. The real progress comes from seeing how people use it—and knowing what to do next.
YOUR FOCUS THIS WEEK
A focused idea and customer
Know the problem you’re solving and who you’re solving it for.
A working first software product
Build the essential workflow and put it online for people to try.
Feedback you can act on
Use customer conversations and early tests to guide your decisions.
Your next 90 days, mapped out
Leave with a practical plan for improving the product and reaching users.
FROM “WHAT IF” TO A FIRST LAUNCH.
Ten evening sessions. Four clear phases. Customer discovery, AI-assisted building, and hands-on support woven into the work.
Built around evenings. Two-hour sessions on Monday and Thursday, plus Tuesday in weeks two and three. Plan for customer conversations and building between sessions.
Cohort detailsENGINEERING SUPPORT PER STUDENT INCLUDED.
A small cohort gives your idea room for individual attention.
EXPERT HELP WHEN
THE BUILD GETS DIFFICULT.
Your first product comes with questions. Bring them into the room. Work with the team on the technical obstacles within your agreed MVP scope.
- Core functionality
- Focus on the workflow your first users need.
- Accounts and data
- Get help with authentication and your database.
- Payments and deployment
- Work through setup when it belongs in your scope.
- Help between sessions
- Keep questions moving through the cohort’s Discord.
Existing prototypes are reviewed for fit. The team agrees on a realistic first version with you before building.
Explore engineering support
Your guide through the process
BUSINESS EXPERIENCE.
IN THE ROOM WITH YOU.
Richard brings his experience leading Coding Dojo and an MIT Sloan MBA into hands-on conversations about customers, product focus, and building a business.
The goal is to help you make the next useful decision—and put it into practice.
Your next step
YOUR IDEA HAS HAD ENOUGH
TIME IN THE NOTES APP
Bring it into a room with people who are building, too. Tell us what you have in mind and explore whether the next cohort is the right fit.
Apply for a spotContinue to the Idea to Launch application.
Introductory cohort
per founder
Four weeks of focus. A practical step toward your own business.
- Format
- In person · Seattle
- Schedule
- 10 evening sessions
- Cohort size
- 15 founders maximum
- Engineering support
- 10 hours included
Confirm upcoming dates, the Seattle venue, and the expected weekly commitment with the team before enrolling.
Before you apply