YOUR AMBITION
DESERVES
GOOD COMPANY.
Spend four weeks with people who take your idea seriously. Build side by side, trade honest feedback, and share the small wins that keep you going.
Find a room where you can say, “I want to build something of my own”—and people lean in.
Four weeks · In person · Seattle
A small room. A big step forward.
Small enough to know each other. Time to get beyond introductions.
IT CHANGES THINGS WHEN PEOPLE ARE
BUILDING BESIDE YOU.
Your calendar is full. Your idea stays in your notes. When you finally sit down to work on it, every decision is yours to figure out. A cohort gives you people to think with, learn from, and come back to.
BE AROUND PEOPLE WHO GET IT.
The excitement of a new idea. The doubt that follows. The courage it takes to show someone a rough first version. Build relationships with people taking those same steps.
A place for the ambitious part of you.
GIVE YOUR IDEA A REASON TO MOVE.
It’s easier to let a private goal slide. When you’re seeing the same people and sharing what you’ve tried, there’s a reason to take the next step before you meet again.
Turn “someday” into this week’s progress.
BORROW A FRESH PERSPECTIVE.
Let someone try your product. Hear the question you hadn’t thought to ask. Learn from another builder’s breakthrough—and offer the insight that helps them move forward.
Your experience becomes someone else’s advantage.
This is how connection happens
SHOW UP
WITH AN IDEA.
GET TO KNOW
THE PEOPLE.
Come ready to ask for help. Come ready to be helpful.
An honest conversation
Let someone into what you’re building.
Say the idea out loud. Explain why it matters to you. Invite questions while it’s still taking shape. You give people something more meaningful to connect with than a job title.
A second pair of eyes
Pull up a chair. Try each other’s products.
Watch where someone gets stuck. Compare what you’ve tried. Share a useful tool or an approach that clicked. There’s a relationship forming in the exchange, too.
The conversation continues
Keep in touch between sessions.
Use the cohort’s Discord to share a question, a discovery, or a bit of progress. The next time you’re in the room, you have something to pick up from.
A milestone to share
Let people see how far you’ve come.
Bring your work to Launch Night. Share what you built with people who’ve seen the early version, heard the questions, and understand why this moment matters.
Build with your cohort. Test demand with your target customers. Both conversations help you make better decisions.
You have something to bring to the room
YOUR EXPERIENCE COULD BE THE THING
SOMEONE ELSE NEEDS.
You might know an industry inside out, understand how customers buy, or have spent weeks figuring out a building tool. Bring that. A valuable community grows when people contribute what they know and stay curious about what they don’t.
See who the program is forYou’ve built a career.
Bring the judgment you’ve developed at work to an idea that’s yours.
You know a problem firsthand.
Help others see the workflows, frustrations, and opportunities you understand.
You’ve worked with customers.
Bring a practical view of what people ask for, value, and pay for.
You’ve started experimenting.
Share what you’ve learned from trying, getting stuck, and trying again.
A shared ambition. A structure to act on it.
GOOD COMPANY.
SOMETHING REAL TO WORK TOWARD.
You’re coming together to build. Richard Wang guides the business and product decisions, while 10 hours of engineering support per founder help with the technical obstacles. Your cohort brings the questions, perspectives, and encouragement along the way.
Picture yourself here
THERE’S ROOM FOR YOUR STARTING POINT.
Make room for what’s next
YOUR NEXT CHAPTER COULD START
WITH THE PEOPLE IN THIS ROOM.
Give the idea you keep coming back to four weeks, a place on your calendar, and people to build beside.
Bring your ambition. Bring your questions. Let’s see what you can build together.
4 weeks · Seattle · 10 engineering hours included