The 4-WeekIdea To LaunchSprint Plan.
See exactly what you'll do each week: 10 sessions, 3 phases, one live product.
Was $5,000$3,500
Per Founder for First Cohort
15
Max cohort size
MON/THU
Evening sessions
Three phases. Ten sessions.
One launched product.
Mon/Thu evening sessions, 2 hours each. MIT I-Corps methodology integrated throughout. Every session, your real product moves forward.
- 01Sessions 1–3
Validate the idea
Before you write a single line of code
Hypothesis thinking — MIT I-Corps framework
Business Model Canvas — 9 blocks, updated weekly
Customer discovery & The Mom Test
15+ real customer conversations required
MVP scope — 3 features max, riskiest assumption first
- 02Sessions 4–7
Build with AI
Vibe coding — idea to deployed product
Lovable, Replit, Bolt, Cursor — right tool for you
The 4-part prompt engineering framework
Auth, database & payments — without coding
Design, UX & the 5-second user test
10 hrs/founder dedicated engineer support
- 03Sessions 8–10
Go to Market
Real users. Real revenue. Public launch.
19 traction channels — Bullseye method
Get/Keep/Grow customer relationship model
Pricing psychology & the one metric that matters
Analytics setup — PostHog or Mixpanel
Demo Day — Lessons Learned presentations + live launch
Session 1
Founder Mindset & BMC
Session 2
Customer Discovery & Mom Test
Session 3
MVP Definition & Build Strategy
Session 4
Intro to Vibe Coding
Session 5
Prompt Engineering
Session 6
Design, UX & Polish
Session 7
Engineer Office Hours
Session 8
Traction Channels
Session 9
Metrics & Pricing
Session 10
Demo Day — Live Launch
WEEK 1 · MON + THU
VALIDATE
No one opens a build tool until Week 2. Leave Week 1 excited, clear, and with 3 key features locked and Richard-approved.
How you will feel
"I know exactly what I'm building. I can't wait for Monday."
🎯 OUTCOME: LOCKED 3-FEATURE SCOPE + BMC + RICHARD'S APPROVAL
S1
Business Model Canvas, Customer Personas, Minimum Viable Product
First BMC draft · Unfair advantage written · 3 conversations booked
STARTUP
S2
Customer Discovery Debrief · Lock Features · The Vibe Coding Demo
3 features locked · MVP statement · Tool installed · Vibe coding unlocked
STARTUP
WEEK 2 · MON + TUE + THU
BUILD
Working product with core features, payments, and polished UI. Engineers available async all week.
How you will feel
"Watching someone use my product changed everything. I know what to fix."
🎯 OUTCOME: WORKING PRODUCT · PAYMENTS · USER TESTING DONE
S3
Vibe Coding — Zero Prompt to Working App
First working screen deployed to a live URL
BUILD
S4
User Authentication — Unblock & Complete Core Feature
Auth working · Core feature complete · App usable by a stranger
BUILD
S5
Payments, Design Polish & Live User Testing
Stripe live · UI polished · 3 user test observations documented
BUILD
WEEK 3 · MON + TUE + THU
LAUNCH
Live URL, public launch post, and users can be onboarded by Thursday night. Everyone publishes at the same time.
How you will feel
"Someone I don't know just signed up. I am a founder now."
🚀 OUTCOME: LIVE PRODUCT · PUBLIC POST · REAL USERS ONBOARDED
S6
Final Polish — Fix User Testing Issues & Analytics Setup
Top issues fixed · Onboarding flow · PostHog tracking live
LAUNCH
S7
Pre-Launch — Outreach, Warm-Up & First Users
20 people contacted · Outreach plan created · LinkedIn post drafted
LAUNCH
S8
Launch Night — Go Public Together
LinkedIn post live · Product Hunt · Group launch · Official launch
LAUNCH
WEEK 4 · MON + THU
GO TO MARKET
Founders have real data and real questions. Traction and pricing hit differently when taught after launch.
How you will feel
"I shipped something real. The data tells me exactly what to do next. That's who I am now."
🎓 OUTCOME: LESSONS LEARNED DECK · 90-DAY ROADMAP · ALUMNI ACCESS
S9
Traction, Pricing & What Your Data Is Telling You
Pricing strategy determined · Primary channel identified · Traction plan written
GO TO MARKET
S10
Demo Day — Lessons Learned & 90-Day Roadmap
Lessons Learned deck · Live demo · 90-day plan · Alumni access
DEMO DAY
Ready to stop thinking and start building?
Seattle cohorts. Evening sessions. 30 days to a live product. First cohort is intentionally small and we review every application within 48 hours.
$3,500
Per founder for first cohort
15
Max Cohort Size
Mon/Thu
Evening Sessions
Seattle
In-person Location
Join the Cohort
We review every application and reach out within 48 hours.